Logo for the Ethno Cinema Festival FIFEQ

Branding of the festival reflects two main components of the annual event: the dynamic aspect of the festival, presented by experimental and avant-garde cinema, as well as the socio-cultural side imprinted with ethnographic cinema. The character, made from the letters F I F E Q  is based on prehistoric rock art emphasizes the ethnic side of the festival, whereas the various poses of the character, the large and bold font on the billboard and the selected bright green background color – a modern and dynamic aspect.